These rules help members and institutions describe services responsibly. Automated flags support—but never replace—human review in context.
Allowed examples are responsible framing, not pre-approval of a complete advertisement. Restricted wording requires current, specific evidence and human review. Prohibited wording must not be published. The rules apply to member, institution, service, case and editorial public content.
Distinguish traditional, cultural and observational material from scientific causal evidence, with a verifiable source.
Safer replacement: Say “according to the cited traditional source / case observation”; do not expand it into proven causation.
State clearly that the service does not replace medical, mental-health, legal or investment advice and does not guarantee outcomes.
Safer replacement: Use a verifiable, non-absolute scope statement that does not create fear.
