These rules help members and institutions describe services responsibly. Automated flags support—but never replace—human review in context.
Allowed examples are responsible framing, not pre-approval of a complete advertisement. Restricted wording requires current, specific evidence and human review. Prohibited wording must not be published. The rules apply to member, institution, service, case and editorial public content.
Government, international or authoritative-recognition claims must identify the granting body, scope, date and verifiable evidence.
Safer replacement: Name the granting body and evidence link, or remove the recognition claim.
Before using scientifically proven, science-backed or empirical wording, verify study design, source, scope and limitations.
Safer replacement: Cite the source and evidence type accurately; otherwise describe the traditional or cultural context.
Number one, most authoritative or highest-standard claims require a clear, current and reproducible comparison basis.
Safer replacement: Use specific, verifiable qualifications, service scope or dated facts.
Expert, master, registered, licensed or certified titles require a verifiable issuer, scope, jurisdiction and current status.
Safer replacement: State the exact title, issuer and valid scope without implying a statutory credential.
